Looking for Graphic Design or Tech Support?

Hey there!

I'm Noelle

Ready to start really living your best life? Then you're in the right place.

Meet Noelle

Noelle Peterson is passionate about helping women step into their identity and power so that they can create the life they desire. She is the author of Dream Life Planner: Move From Tired and Overwhelmed to Free and Empowered, co-author of Achieve Wellness and the pretty half of the Smiling Coaching Couple. Noelle helps women awaken their dreams and design a path to reach them. She works with you on your identity, values and boundaries by raising your awareness of your innate purpose and desire allowing you to align your daily tasks and goals with your life's dream.

I've got a way to help you.

My name is Noelle. I help women find their identity once their kids move out. We all have a purpose and being a mom or housewife isn't necessarily the ultimate goal. Life is honestly incredible once we figure out our why. I like writing, speaking and helping women thrive in their passion.

Take Action!


Unlock Your Potential for a Fulfilling Future

Check out this program to help you find their identity when the there must be more to life.

Dream Life Planner

My first book! This resources is a great tool to help you walk through where you are in life and where do you really want to be.

Achieve Wellness

Stories from industry influencers to help you ACHIEVE optimal WELLNESS in your life

Ready to get started?

Today is the day! Let's do this!

Empowering Women Blog

blog image

Overcoming Ageism

June 19, 20233 min read

Overcoming Ageism:
How to Reclaim Your Identity and Self-Worth

As women, we often experience societal pressure to conform to certain expectations, from our appearances to our achievements. But, as we age, these expectations can become even more pervasive and limiting, leading to a loss of identity and self-esteem. Midlife moms, in particular, often find themselves facing ageism and the "invisible woman" syndrome, feeling as though their contributions and worth are overlooked due to their age. However, it doesn't have to be this way. In this blog post, we'll explore the impact of ageism on personal and professional life and provide strategies for reclaiming your identity and self-worth.

The Struggle to Balance Societal Expectations with Personal Aspirations

As midlife women, we often feel pressure to balance societal expectations with our personal aspirations. While we're encouraged to embrace our age and wisdom, we're simultaneously bombarded with messages that suggest our worth is tied to our youthfulness. This can lead to a sense of confusion and dissonance. On one hand, we feel proud of our accomplishments and life experience, but on the other hand, we feel pressured to reject these things in favor of a more youthful image. This struggle can be especially challenging for women entrepreneurs who are often expected to appear more youthful to appeal to investors and clients.

The Impact of Ageism on Career Opportunities and Personal Relationships

Ageism can have a detrimental impact on both career opportunities and personal relationships. In the workplace, midlife women may find themselves being passed over for promotions or losing business opportunities to younger, less experienced colleagues. This can lead to a sense of frustration and disillusionment. In personal relationships, ageism can lead to feelings of insecurity and self-doubt, especially if our partners or friends place a high value on youthfulness. It's important to recognize that these negative attitudes towards aging are often rooted in societal biases rather than our inherent value as individuals.

Strategies for Reclaiming Identity and Self-Worth in the Face of Ageist Attitudes

The good news is that there are strategies for reclaiming our identities and self-worth in the face of ageist attitudes. One strategy is to focus on cultivating a strong sense of self and purpose. As women entrepreneurs, we can remind ourselves of the unique skills and experiences that we bring to our work and the value that we provide to our clients or customers. Additionally, we can challenge our own biases and assumptions about aging, and work to cultivate positive attitudes towards aging in our personal and professional lives.

Another strategy is to surround ourselves with supportive communities. As midlife women, we may feel isolated and undervalued, but connecting with like-minded individuals can help us feel seen and heard. There are many resources available, from online communities to local networking groups, that can provide opportunities for connection and support. Investing in self-care practices, such as mindfulness meditation, exercise, and nutrition, can also help us feel more grounded and centered in our identities.

Ageism and the "invisible woman" syndrome can make midlife women entrepreneurs feel undervalued and unappreciated both at work and home. This can lead to a loss of identity and self-esteem, but it doesn't have to be this way. By focusing on cultivating a strong sense of self and purpose, challenging our own biases, and connecting with supportive communities, we can reclaim our identities and self-worth in the face of ageism. As women, we should never be made to feel invisible or insignificant, regardless of our age.

Back to Blog

Hear from Amazing Empowering Women

Event Replays

Did you miss an event?

Click the image above

Get Your Power On

Click the image above to sign up for the next event

Noelle would love to speak to your group

Noelle is a powerhouse of strength and enthusiasm. She has made it her life's mission to help women realize their individual purpose and discover the power they hold within themselves. She is passionate about inspiring women to take charge of their lives and embrace their unique gifts.

From leading workshops to teaching courses, Noelle has helped countless women unlock true prosperity through uncovering what they were truly meant to do with their lives. Noelle will be speaking to your women's group about how to draw upon inner strength and uncover purpose in order to empower one another for greater success.

Learn more about how to work with me

2023 AV2L Consulting